Many online retailers make a big mistake. They built a great ecommerce store but use a clunky shopping cart. If your checkout is hard to use, you will lose money. If you want to run a successful online business, you need the right ecommerce shopping cart.
A modern shopping cart is a critical component of your digital strategy. It does more than just take online payments. It helps you increase sales and keep new customers happy.
Here’s everything to know about choosing the best shopping carts for websites so you won’t lose sales at checkout:
Why your shopping cart choice matters
Many potential customers leave a site because the checkout page is too long. This is called shopping cart abandonment. To stop this, you need user-friendly shopping cart solutions.
A frictionless shopping experience allows a user to buy in seconds. This is especially true for mobile commerce, as most people shop on mobile devices today. If your online shopping cart software is not fast, they will quit.
Top 4 features that drive more sales
The best shopping cart software should help you earn more from every average order. Instead of a traditional shopping cart, look for these advanced features:
1) One-click upsells
This is a game-changer for your average order value. Right after a customer completes their first buy, the shopping cart shows them a complementary product or a more advanced version of what they just bought. They don’t have to enter their credit card again; they just click one button to add it to their account.
2) Order bumps
These are add-ons placed directly on the checkout page. Imagine selling an online course and offering a $15 set of digital templates or an e-book as a checkbox right before they hit the pay button. It is a simple way to increase sales from every transaction.
3) Multiple payment options
Some customers prefer Apple Pay or Amazon Pay for faster mobile payments, while others prefer traditional credit cards. By offering multiple payment gateways, you remove the friction that keeps people from completing their online purchases.
4) Abandoned carts recovery
Don’t lose money to window shoppers. A modern shopping cart includes built-in tools that automatically email potential customers who left items behind. This simple reminder can bring back new customers and turn abandoned carts into successful orders.
Digital products vs. Physical products
If you are selling courses or digital downloads, your business needs differ from those of someone selling physical products. You don’t need to worry about shipping costs or shipping information.
Instead, you need a secure shopping cart that provides instant access to a membership program or files. You can simply upload your work to an ecommerce platform like ThriveCart or a WordPress site. These cart solutions focus on sales pages and landing pages that convert well.
ThriveCart is a favorite for those who sell digital products. It is built for online sales and high conversion rates. Also, it doesn’t have transaction fees.
Moreover, it enables customers to pay quickly and offers a built-in affiliate program. This means other people can sell your courses for you. It handles PCI compliance and payment processing so you can focus on creating content.
Your roadmap to online business success
- Simplify the checkout process. You need to ask for less information to reduce cart abandonment.
- Be mobile-ready. Ensure your online store works flawlessly on mobile devices.
- Add value. Consider using add-ons to help returning customers find more of your work.
- Start small. You don’t need custom integrations to start. Use a user-friendly tool.
Parting thoughts
Choosing the right shopping carts for websites is about more than just a Buy button. It is about creating a frictionless shopping experience that respects your customers and their time.
Stop letting potential customers slip away at the checkout page. Whether you are selling courses, digital downloads, or physical products, the right software acts as your 24/7 sales team. It manages your online sales, reduces cart abandonment, and helps you increase sales with advanced features like order bumps and upsells.
Your online business deserves a platform that works as hard as you do. By moving away from a traditional shopping cart and taking advantage of high conversion rates, you can finally turn your existing website into a profit-making machine.
I’m Erika Balla, a Hungarian from Romania with a passion for both graphic design and content writing. After completing my studies in graphic design, I discovered my second passion in content writing, particularly in crafting well-researched, technical articles. I find joy in dedicating hours to reading magazines and collecting materials that fuel the creation of my articles. What sets me apart is my love for precision and aesthetics. I strive to deliver high-quality content that not only educates but also engages readers with its visual appeal.
