The question of the day seems to revolve around AI – especially when it comes to businesses trying to work out how they can use it to their own advantage.
This can lead to something of a desperate scrabble; however, to make sure that you’re taking advantage of what’s on offer right now, even if that means you have to explain to audiences why they should care about your AI usage. This is something that they’ll be seeing everywhere, meaning that it might be in your best interest to cultivate an approach that’s more resonant with your values and your brand.
Embracing It
You might, as many businesses around you have done, decide that it’s best to jump on board the AI bandwagon now and put yourself in a better position as different purposes become available down the line. You might even be in an industry where the parameters for AI use are pretty well defined. If they’re not, however, and you’re having to think of reasons as to why customers should care about the tools that they use, you might have to find ways to link it back to them – something that might primarily be done by illustrating the convenience of AI.
It might also be that you can find ways of integrating AI into your routine business operations without feeling the need to make it a core part of your marketing, in which case the approach that you take might be more operations-focused.
Diminished Approaches
Alternatively, you might just feel as though it’s not at a point yet where it’s too essential for your business. It might well get to a point where, like the cloud before it, AI becomes a tool that has utility in multiple aspects of business. However, if you currently feel as though it would be more costly than beneficial to incorporate it into your business, you might feel comfortable holding off for now.
This approach might feel even more justified to you if such a move aligns with your values. After all, if you’re in an industry where AI is being used as a substitute for human employment, you might showcase to your audiences that you’re resisting that trend – something that might endear you to certain crowds, like prospective employees.
Integrated Approaches
There are also areas where AI is being used to improve certain fields that are going to inevitably be of interest to businesses. Security is a prime example of this, and certain digital approaches are going to make use of AI in order to provide a more thorough and flexible result. Searching through managed detection and response providers can help you to find one that fits with your brand’s circumstances and values. Much of the time, this might mean approaching these fields with a sense of curiosity – researching what’s old, what’s new and why the use of a new tool like AI matters. This puts you in the prime position to understand AI from the perspective of the customer, and might better help you understand the approach to take yourself.
